One thing that Nintendo has been criticized for since the launch of Wii U has been the perceived lack of promotion and advertisement for the console and its games. I will agree that it was indeed a problem of sorts for close to a year, and coupled with pulled support from outside developers, and game droughts, it certainly caused many to question to lifespan of the console. Of course, many people have continued to trumpet a “lack of advertisement” to this day, and that certainly is not true, especially for anyone who has been paying attention.
Back in September of 2013, Nintendo hired Deutsch LA, a digital marketing firm to handle their digital and social media marketing campaigns. Nintendo knew soon after launch that there were things that needed to be changed and they addressed them immediately. Now we are seeing more and more of those changes take effect. With Luigi memes, and sticky ads (see here), and Cake Wars takeovers, Nintendo is at it once again.
This time Nintendo of America is partnering with Facebook to promote the upcoming game, Super Mario Maker exclusively for the Wii U! Apparently some information leaked out earlier today, but Nintendo has finally shared more details about the upcoming event.
In a press release from Nintendo, they share how the event will work within the constructs of a Facebook company “hackathon”.
Hackathon events are a unique element of the Facebook company culture, and an opportunity for employees to pursue a project outside their day-to-day responsibilities to rapidly create something that interests them. The Super Mario Maker hackathon is exclusively for Facebook employees to design a special level in the game. At the event, participants will be using the demo version of the game that drew rave reviews at the recent E3 video game trade show to create levels using the in-game tools that will become available to a wider audience when the game launches exclusively for Wii U on the 11th of September. The event will culminate with designers presenting their creations to a panel of judges from Nintendo and Facebook. The winning individual or team has the opportunity to make the level available for Super Mario Maker owners to play after the game’s launch. Nintendo will be making a video series documenting the event available for fans to view shortly after the event concludes, and fans can also check in to Nintendo’s social media channels on July 28 and July 29 for live updates.
It is exciting to see all of the efforts that Nintendo is putting into sharing their message and their products. Do you find the level of transparency satisfactory? What more could they be doing, otherwise? Will you be checking in on the hackathon progress next week?