As a kid, some of the most desired toys to own were Hot Wheels cars. Every year at Christmas, there was some new racetrack set to purchase and cars to go along with it. Getting those tiny cars in hand was exhilarating, and the quality of the vehicles was wonderful. I know I had my favorite cars, as I’m sure most other people did, as well. The paint jobs, the weight of the cars, the smoothness of the wheels when they rolled…were all factors in determining how good the car was, for me.
I bring all of this up because Nintendo is at it again. Back in January of 2014, now-late President/CEO of Nintendo, Mr. Satoru Iwata, shared that the company planned to expand their character licenses during a financial briefing.
“We will actively expand our character licensing business, including proactively finding appropriate partners,” Iwata said. “In fact, we have been actively selling character merchandise for about a year in the U.S.
“Also, we will be flexible about forming licensing relationships in areas we did not license in the past, such as digital fields, provided we are not in direct competition and we can form win-win relationships.
As the final mix of this year, part of their Pop Culture series, Hot Wheels will release 6 Mario-themed cars that are sure to be a collector’s dream! They are also sure to be the desire of many kids like I was growing up as well.
Nintendo (October 2015):
- 8 Crate Delivery (Dr. Mario)
- A-OK (Mario Kart)
- Cool-One (Super Mario Bros. 2)
- Dairy Delivery (Super Mario Bros.)
- School Busted (Super Mario 3)
- Volkswagen T1 Panel Bus (Super Mario World)
This partnership, in conjunction with all of the other moves that we’ve seen/learned about recently are amazingly ingenious. Unconventional methods of re-introducing the Nintendo brand to the masses is absolutely solid move after solid move. Not only does it generate more revenue for Nintendo, but it also helps to keep the brand in people’s minds. Top of mind awareness!
Are you a Hot Wheels fan/collector? Do you think these cars can be nearly as successful as amiibo? Do you plan to get your hands on these? I certainly do!
As always, gaming is meant to be fun, so keep gaming!!