On March 17, 2015 Nintendo announced a partnership with DeNA, a provider of mobile and e-commerce websites, based in Japan. Word of the partnership came at what was termed a Business and Capital Alliance Announcement in Japan. Mr. Satoru Iwata and Mr. Isao Moriyasu were both present to give the announcement.
Iwata-san began speaking about past and current perceptions in regards to the strength of the mobile market worldwide. Perceptions that would have many believe that the mobile market is overtaking most dedicated markets, including the dedicated gaming markets for both home and handheld. Of course, he pointed out some of the discrepancies in that argument, but also acknowledged that there is benefit in embracing that trend.
That is where DeNA enters the picture in conjunction with Nintendo. The aim of the partnership is to create an experience wherein they are able to bring the strength of huge Nintendo IP together with the mobile expertise of DeNA, and put out a successful hit!
Nintendo and DeNA aren’t just looking to put out a single hit, though. They are looking to release 5 different game over the course of the next 2 years through March 2017. The first of those five game is expected to be released later this year.
Because they understand that people are expecting a lot from this partnership, and they realize there are many different gaming genres, each title will take advantage of a separate genre to make sure all gaming tastes are satisfied.
In addition to this strategy,
Nintendo is looking to “construct a bridge between smart devices and dedicated video game hardware that connects consumers to our dedicated video game systems. For the consumers who are connected with Nintendo through smart devices and interested in Nintendo’s IP we would like to provide even more premium game play experience on Nintendo’s dedicated game platforms…instead of trying to seize each other’s demand, dedicated video game systems and smart devices will benefit from the synergies created between them.
Nintendo together with DeNA will jointly develop a new membership service which encompasses the existing Nintendo 3DS, Wii U, the new hardware with a brand new concept, NX, and smart devices and PCs, and Nintendo will be the primary party to operate this new membership service. Unlike the Club Nintendo membership that Nintendo has been operating, the new membership service will include multiple devices and create a connection between Nintendo and each individual consumer regardless of the device the consumer uses. This membership will form one of the core elements of the new Nintendo platform.”
This partnership is rather unprecedented, but it also has massive potential for both Nintendo and DeNA, but also may create some things in the gaming industry that will go unrivaled for quite some time.
How much of an impact do you expect the DeNA partnership to have? Are you excited to find out more about what these companies are releasing? Which are you most anticipating, Nintendo’s first mobile game or the new membership service? Or both?
Lastly, I want to say, I know that much of this info is not new, however a deeper look can always give better perspective. I hope you enjoyed.
As always, gaming is meant to be fun, so keep gaming!!