Nintendo’s Corporate Social Responsibility report (CSR) was released last week, and the translation was made available over the weekend. This report is one that Nintendo releases annually that outlines the company’s goals. The CSR is a comprehensive document that covers broad principles in addition to details on company policies in areas such as manufacturing, environmental concerns and a number of lighter topics.
This CSR was the last in which Mr. Satoru Iwata shared his President’s Message before his passing on July 11. Iwata-san’s message further outlined the Heart of a Gamer with which he led Nintendo. There is something to be said for a company that measures success in the amount of smiles they bring to the faces of their consumers.
Consumers always are seeking new surprises, and they eventually will become tired of even a highly rated product. Precisely for this reason, we must avoid a short-term outlook and always think about how we can make not only consumers, but also everyone involved with Nintendo, smile over the mid-to-long term.
Since mid-July, there have a been lingering questions as to whether the trajectory of the company can/will continue in the same vein as set by Iwata-san, but I believe this report goes a long way toward letting people know that they truly have nothing to worry about. The DNA of Nintendo is strong and present, for sure!
The key to achieving this goal is found in our three core values – originality, flexibility and sincerity – which we define as Nintendo DNA. Since all Nintendo employees fully share the Nintendo DNA and act based on these unwavering values, we have been able to continue taking on new challenges and providing value to society.
Knowing that the desire to continue to bring their brand of enjoyment to the entertainment sphere without change is a relief to many, myself included, of course! There was no reason to believe otherwise, but it seems that predicting demise has become a different sort of entertainment, and Nintendo has frequently been a target. Of course, it also seems that brand of entertainment is fading away for some, as well. Which is always a great thing.
Nintendo has continued to offer entertainment products that can be enjoyed regardless of age or gender and, as a result, I hope that as signs of trust in the Nintendo brand, people feel safe letting their children play with our products and know that these products always make their families smile.
Mr. Satoru Iwata really understood what business he was truly in, and it looks like that Nintendo DNA allows the current structure to understand it, in transition, as well. It’s a wonderful thing to note, even before seeing this type of transparency from the company, Nintendo was my favorite video game company just because I felt most comfortable with the products they had to offer, but now I understand why.
Do you still smile when you play games? Is it important to you? How do you measure your level of enjoyment when you interact with games?
As always, gaming is meant to be fun, so keep gaming!!