Nintendo’s Investor Briefing took place this morning in Japan, and there was quite a lot of information to be shared.
One of the first things that we learned was that Nintendo still has more unannounced games for both the Wii U and the Nintendo 3DS systems to come this holiday season. Late President, Iwata-san repeatedly said that there were yet-to-be-announced games still on the horizon, but after E3 it seemed we already knew all that was coming. It appears now, that was not the case.
Kimishima-san then ushered his presentation on to talk about Animal Crossing trends in Japan, along with Super Mario Maker and Splatoon. Super Mario Maker was again noted to have only taken 3 weeks to reach more than 1 million units in sales worldwide. Kimishima-san also stated that Splatoon was the type of “hit” game that could change the course of hardware sales…a system-seller!
Afterward, he addressed to phenomena that are amiibo, and the impressive 21.1 million that have been shipped worldwide since their launch. In addition to the amiibo figures available, there are Animal Crossing amiibo cards that are performing very well in the marketplace. They are performing so well, in fact, Kimishima-san said that they have been difficult to satisfy the demand, but more were being shipped, even today.
Then the focus turned to all-new things that excited fans, but may not have been as readily accepted by investors, just yet. We were finally given a small glimpse at the replacement for the Club Nintendo service that was discontinued earlier this year. Then we got a first look at Nintendo’s first smart device app entry.
Club Nintendo’s much-anticipated replacement service is comprised of the new account system, and the new membership service. The new account system is simply named Nintendo Account, and it is being created with the aim in mind to expand the gaming population by increasing the number of people who have access to Nintendo IP. With access to the easily obtained Nintendo Account, players will then be able to participate in the new membership service, named My Nintendo. My Nintendo will give members access to many perks, and the ability to earn and accumulate points in a variety of different methods, such as game purchases, game play, and simple communication. These points will be redeemable for a variety of things, from discounts to future purchases, and more. Membership even entitles you to receive gifts, as well. Eventually, the cloud-based service will allow users to connect with “friends” and transfer save data between devices, whether home console, handheld, PC or smart device.
That transitioned into Nintendo and DeNA’s new smart device app, called Miitomo. Miitomo, will be Nintendo’s first true foray into the mobile app market. Miitomo is a communications app that uses Mii characters that resemble the users. The Miis eventually start and have conversations with other Miis with or without the user’s active participation. The app is being created to allow users to communicate comfortably and securely. Miitomo is, of course, the first of five smart device apps slated for release by March of 2017.
I will give a deeper look and my take on these subjects later, but for now, this was the majority of Nintendo’s Investor Briefing. Were you impressed by the ideas that the company is coming up with? Do you intend to utilize the new Miitomo communication app when it’s released? Were you expecting the first app to be a game? Are you excited about the new Nintendo Account system and the My Nintendo membership?
As always, gaming is meant to be fun, so keep gaming!!