Now That It’s Launched, What…

 On March 31, Nintendo finally launched their first smart device app, Miitomo. Since its initial announcement, Miitomo has been highly anticipated, and the speculation as to what it would be, and even all that it would usher in, was very high.

Bill Trinen addressed much of this in a recent interview, where he talked about several things including what is next for Nintendo’s mobile ventures, as well as the My Nintendo rewards program. One of the things that Mr. Trinen pointed out is the fact that the development team is seeing the release of Miitomo as “an initial release”, meaning they have further plans for updating the app beyond its current form.

“They do have plans to continue to update. They’ll probably start by looking at how people are playing with Miitomo and how they’re interacting with it. But I think they’re looking at a couple of different ways that Miitomo will grow over time.”

“Certainly some of the updates are the addition of new outfits or new versions of the Miitomo drop mini-game, which you play using game tickets. You can even see, on the simpler side, updates to the questions you’re asked. But I also think they’re going to be looking longer term at the opportunity to do bigger updates that might add in new features and expand the experience.”

Quite obviously, this is welcome news for anyone who has had the opportunity to tinker around with the new app. Many users have already expressed its addictive nature.

Mr. Trinen also shared a few details about the development team behind Miitomo, and though he would not divulge much, he did share who led the team that brought us Miitomo.

(Though) Nintendo didn’t want to go into specific details about development, Trinen told us the project was headed up (by) a core group of Nintendo’s Tomodachi Life team under the supervision of Yoshio Sakamoto, one of several key developers who worked on the critically acclaimed Super Metroid for the SNES.

Top-tier developers working on Nintendo’s first smart device app, says to me that Nintendo is indeed ensuring their true polish and quality are all over this title. It is just refreshing to know that as they stated before, the development of their mobile apps would be solely in the good hands of their internal teams.

 Mr. Trinen then went on to give more details on My Nintendo, the company’s new rewards program that also launched globally on March 31. He shared some initial limits as well as some current features.

“Initially, the focus is going to be on digital,” Trinen says, “but we do have a lot of ideas for what roll out down the road for packaged goods or real world interactions. I think we’ll continue to look at My Nintendo and how we can grow that as a rewards program, so that it really is trying to encompass all the different touch points of how people come into contact with Nintendo products.”

(Y)ou can earn three types of coins that count towards future discounts on digital software. You can earn Miitomo-themed Platinum Coins by completing daily mission, like listening to your 10 of friend’s responses or linking Miitomo to social media services like Twitter/ Facebook. You can earn regular Platinum coins by completing more general missions, like signing into the company’s digital eShop once a week. Finally, Gold coins are earned by purchasing digital software.

These features allow fans the opportunity to interact with the company on an all-new level. Giving us a fun way to continue to stay engaged with Nintendo even without booting up our consoles, and even while doing so.

And finally, Bill Trinen remarked on the future plans of Nintendo’s mobile initiative, with the remaining titles that were promised in the beginning. Of course there was only so much that he could share, but what he did share was fantastic.

“I can’t go into a whole lot of detail other than to say Miitomo is one type of experience,” he says “and it is much more of a communication app than it is a game. As we get into the other apps, you’ll start to see some experiences that will feel more like, ‘Oh, this is more what I was thinking of as a Nintendo gameplay type of experience.’ I think what’s key is what we’re doing on mobile is still going to feel distinct and separate from what we do on our dedicated game devices.

Trinen confirmed that the company’s initial plans have not changed and any of the company’s character IPs are on the table for smartphone development. He says the company sees the mobile space as a key area where Nintendo can reach a large audience that doesn’t own a 3DS or a Wii U. Their goal is to find a way to get that audience to come into contact with Nintendo’s stable of characters and products.

So hopefully, by sharing this, people will finally understand when Nintendo said that Miitomo would be a smart device communications app, and not so much a game. It will be interesting to see what the company has in store going forward, but for now, let’s all enjoy Miitomo and all its glory!

Also of note, since its release on March 31, Miitomo has racked up quite some download tally. As of just days after its release outside of Japan, Miitomo has seen downloads of more than 3 million globally.

Have you been enjoying Miitomo on your smart device over this past week or so? What are your favorite features, so far? Have you continued to play around with the app daily? What level have you ranked your Mii to, so far?

As always, gaming is meat to be fun, so keep gaming!!




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