Nintendo has announced a new multi-city experience centered around their beloved The Legend of Zelda franchise. The company has partnered with the renowned “escape room” designer, SCRAP. The two have come together to create a Puzzle Tour for several cities in the United States. This new experience is called the “Defenders of the Triforce”.
While the words “escape room” might come to mind when describing this new experience, “Defenders of the Triforce” is so much more than that. Instead of escaping from a locked room, participants work in teams of six to solve a mystery in a huge area, all within a set time limit. The experience will let guests interact with classic items and characters seen in The Legend of Zelda series like the Goron, Zora and Kokiri tribes. Discovered items can be used to solve puzzles and move forward into other areas, just like in The Legend of Zelda games.
These experiences will continue to allow Nintendo to push forward their chief aim of getting more people to experience joy through the power of their IP.
“At Nintendo, we’re always looking for ways to offer new experiences for all of our fans, and expose our characters and franchises to new audiences,” said Doug Bowser, Nintendo of America’s Senior Vice President of Sales and Marketing. “Partnering with SCRAP allows us to offer a new perspective on this legendary series.”
“We wanted to make sure ‘Defenders of the Triforce’ felt as authentic as possible,” said Doc Preuss, Real Escape Game Producer for SCRAP. “Fans of The Legend of Zelda series will adore the tour and won’t want to miss it.”
The original named times and locations are as follows:
The “Defenders of the Triforce” Puzzle Tour will be hitting eight cities all around the country beginning in January. Tickets for the first wave of locations are available today and can be reserved by visiting http://scrapzelda.com/. The full schedule is as follows:
- San Francisco – Jan. 31-Feb. 5
- Los Angeles – Feb. 10-12
- San Diego – Feb. 24-25
- Seattle – TBA
- Phoenix – TBA
- Houston – TBA
- Chicago – TBA
- New York – TBA
After completing the main puzzle experience, attendees will enter an area with amazing photo opportunities and a promotional lounge, where fans can purchase exclusive merchandise based on The Legend of Zelda.
Nintendo later announced additional tickets will be made available, as well.
The “Defenders of the Triforce” experience sounds like a very exciting event to be a part of, and hopefully it’s something that get a chance to expand even further around the country. I know that the announced locations are not close enough for me to attend, but maybe you are right in one of those markets and will have the opportunity to be there.
Nintendo has been doing a lot of amazing and different things to promote their brand and the incredible IP they have at their disposal. By continually putting their IP into the marketplace in various ways, it allows that recognition to take hold. It’s something called Top-of-Mind-Awareness (TOMA) and it aids in recapturing market share for the company.
Will you be participating in any of the “Defenders of the Triforce” events in your area? Have you ever wanted to experience the land of Hyrule in real life before? Do you think the number of locations will expand?
As always, gaming is meant to be fun, so keep gaming!!