A few months ago, I heard some people lamenting the coming holiday season, hinting that Nintendo was going to be “characteristically” falling behind in the “console race” due to the fact that they had pushed the launch of their new console into March of 2017. “As usual”, the company is just inept, according to these people. Obviously, these conclusions were/are premature and inaccurate, but that never stops the prognosticators from making their predictions.
Nintendo as a company has been around since September 1889, and in the gaming industry since the late 1970s, and of course making home and portable consoles (along with games) since 1983 (1985, globally). The company’s main pillar of business is video games, and they have maintained their very relevant presence there ever since. Even as many other companies have come and gone, along the way, Nintendo has continued to navigate the waters of the gaming industry with mastery. As with any company in the electronic/technology industry, there are always hits and misses, but longevity proves to serve as an incredible indicator of skill. In short, Nintendo has some idea of what they’re doing!
So, as we come upon the current holiday season, we know that Nintendo has essentially ceased production and support for the Wii U, aside from eShop releases and sales. However, the Nintendo 3DS is still benefitting from some outstanding support. New games coming out, brand new updates for existing games, and more. Though sales are declining on the aging hardware, it still has a great deal of love from fans and a massive installed base to sell games.
Among those games coming for the Nintendo 3DS is the recently released, and obviously popular Pokémon Sun and Pokémon Moon. These two iterations of the newest in the series have been greatly anticipated for quite some time, and early indications are that it is meeting and even exceeding expectations. That spells major sales during this holiday season!
In addition to the Nintendo 3DS-related revenues, the company also has a few other incredible things that are set to make a huge impact on their holidays. Another recently released thing from Nintendo is the hotly desired NES Classic Edition. The initial shipments completely sold out within minutes in North America, and there’s little doubt the wannabe early adopters who missed out will absolutely make sure they are among the fortunate ones when the retailers get their restocks in from the company. Such a simple unit, at a nominal price point, and high demand spells another incredible revenue stream.
Just like two years ago when amiibo were an instant hit, Nintendo has ways of generating revenue from the shear strength of the IP they have cultivated over the decades, and continue to create, as well. And while collector’s items and nostalgia are great motivators for fantastic sales figures, new experiences are very much a part of what Nintendo brings to the table. That is seen in their coming mobile game, Super Mario Run.The beloved mascot of the company being featured in his first-ever mobile game is definitely poised to generate a huge buzz, especially with it’s interesting pay scale.
In a recent article from Fox Business’ website, the question was asked if Apple needed Nintendo more than Nintendo needed Apple. An interesting question on its own, but within the context of the article, it is also plain to see that Super Mario Run is expected to a significant revenue generator.
Diehard Nintendo fans won’t have a problem shelling out $9.99 for the game next month, and it will be the most important iOS release for Nintendo.
Nintendo’s stock soared 29% the day the game was announced. Apple’s response was far more subtle. However, both companies have a lot riding on the release and its initial iOS exclusivity. Nintendo obviously hopes to make a dent in the mobile gaming market that has eaten into its handheld system sales.
Both companies have a very vested interest in making sure that Super Mario Run is a success. I firmly believe, for that reason, Nintendo has made sure to create a very unique experience with a very familiar face. It has been the company’s aim, for quite some time now, to bring more people into the dedicated gaming community by introducing them through the recognition of their powerful Intellectual Property. The characters that Nintendo has created stand as some of the most iconic and recognizable characters ever. The ability to draw more people into gaming just through their beloved IP is incredible, and exactly what this mobile game is looking to be able to do.
So, with the NES Classic Edition remaining in high demand (and soon-to-be restocked), the ever-popular Pokémon Sun and Moon, the forthcoming Super Mario Run, and more, Nintendo is certainly poised to have a tremendous Holiday Season. I truly look forward to seeing how well everything turns out. And just think…soon after the holidays are concluded, the next generation of Nintendo will be fully initiated! Talk about exciting!!
Will you be picking up anything Nintendo over the next few days and weeks? Have you already done so? How well do you expect Nintendo’s Holiday Season to turn out?
As always, gaming is meant to be fun, so keep gaming!!