A Record Breaking Month for Nintendo

The month of March annually marks the end of Nintendo’s fiscal calendar, and last month, FY 2016 ended with the launch of a brand dedicated home gaming console for the company along with the launch of the The Legend of Zelda: Breath of the Wild on both Wii U and Nintendo Switch. It was known for months that Nintendo intended to do all that they possibly could to make sure they had a very strong month within all of their businesses.

Within the next few days, the company will be holding their Annual Investor’s Meeting to discuss and disclose their performance. They have, however, shared some early details  on the progress of the key indicators from the month of March, and things look extremely promising. For just North America alone, the Nintendo Switch is one of the fastest-selling consoles of all time (and definitely Nintendo’s fastest selling console, ever). The Legend of Zelda: Breath of the Wild saw the franchise’s best-ever launch months, selling more than 1.3 million units, and ever besting a 100% attach rate on the company’s brand new console. That also means that Breath of the Wild is the company’s best ever console launch title, as well.

“Nintendo always strives to offer consumers something fun, new and different,” said Reggie Fils-Aime, Nintendo of America’s President and COO. “With its various play modes and the innovative features of the Joy-Con controllers, Nintendo Switch provides unique experiences that people can take with them anywhere and share with anyone.”

One thing that I have learned, is that momentum is probably the biggest factor in business, hands-down. It is one of those things that can be all around, yet remain as elusive as most anything imaginable. Because of that, it is something that always must be nurtured, cared for, and never taken for granted. Momentum is easily maintained, but difficult to get back once it’s gone. Nintendo understands that, and appears to be acting accordingly. I look forward to hearing much more detail on Nintendo’s record-breaking results when the company has their Investor Briefing next week, April 27.

While Nintendo Switch sales are off to a record-breaking start, shipments have not yet been able to keep up with such high demand. Nintendo is working to make sure everyone who wants a system is able to buy one, and more systems are continually being shipped. In just over two weeks, the Mario Kart 8 Deluxe game will launch for Nintendo Switch on April 28 with more content than any other Mario Kart game in series history, including 48 racing tracks, new Battle modes, new characters and other additions. Competition on Nintendo Switch gets even hotter heading into summer, with the release of the ARMS game on June 16 and the Splatoon 2 game on July 21.

Do these numbers surprise you, or were you expecting this type of performance? Have you been able to contribute to the record-setting results? What other feats do you think Nintendo will accomplish in this current environment?

As always, gaming is meant to be fun, so keep gaming!!


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