Nintendo’s Summer of Play

Since early March, Nintendo has been keeping their proverbial “foot on the gas” so-to-speak when it comes to promoting their new home console, and even their still-successful, yet aging, handheld device, as well. The Nintendo Switch is selling out as soon as stock can be replenished at retailers worldwide. That, in addition to the continued success of the Nintendo 3DS family of systems (the New Nintendo 2DS XL, included), make the coming months and even years absolutely critical for Nintendo as a company.

Traditionally, the Summer months are slower than the rest of the year, as companies look to push out their BIG titles in the Holiday season. Nintendo, however, has a separate agenda than those other companies, as they are viewing this Summer as a time that is meant to advance momentum. After all, the Nintendo Switch did just launch only two and a half month ago, globally!

“For families looking to purchase Nintendo Switch or a new handheld in the Nintendo 3DS family of systems, the Summer of Play tour is the perfect opportunity to give these popular systems a try,” said Doug Bowser, Nintendo of America’s Senior Vice President of Sales and Marketing. “And since each stop is filled with familiar Nintendo characters and camera-ready visuals, the tour is a great place to spend a summer afternoon, take photos and create long-lasting memories with everyone in the family.”

The Summer of Play Tour will visit the following cities on these dates:

Date City Venue
June 9-11 Irvine, California Irvine Spectrum Center
June 16-18 Pleasanton, California Alameda County Fair
June 23-25 Bloomington, Minnesota Mall of America®
June 30-July 2 Milwaukee, Wisconsin Henry Maier Festival Park
(Summerfest Grounds)
July 7-9 Chicago Navy Pier
July 14-16 Glendale, Arizona Arrowhead Towne Center
July 20-23 San Diego Marriott Marquis San Diego Marina
(San Diego Comic-Con)
July 28-30 Arlington, Texas The Parks Mall at Arlington
Aug. 4-6 Miami, Florida Aventura Mall
Aug. 11-13 Bethlehem, Pennsylvania Musikfest
Aug. 18-20 New York DUMBO Waterfront
Aug. 25-27 King of Prussia, Pennsylvania King of Prussia Mall
Sept. 2-4 Baltimore Harborplace

So, as you can see, the entire Summer will be full of events from Nintendo all over the United States, and lead right into the Holiday season where not only will the excitement over the games that people will play at these events will be selling, but the highly anticipated titles of the Fall/Winter will begin to release, as well. Heightened awareness of Nintendo, their systems, and software is exactly what the company wants to create in the marketplace right now, and this series of events will go a very long way toward making that possible.

Nintendo Switch games scheduled to appear on the tour include:

Nintendo 3DS games scheduled to appear on the tour include:

On top of all the fun and games, My Nintendo members who check in with their My Nintendo QR Code will also be able to receive a free gift item (while supplies last). For more information, visit https://my.nintendo.com/news.

Will you be able to attend any of these events this Summer? Have you been able to get your hands on either of the new Nintendo devices, yet? If not, do you think attending one of these events will help you decide whether you will pick up one sooner or later?

As always, gaming is meant to be fun, so keep gaming!!


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