Over the course of the last 2-3 years or so, Nintendo has subtly and even aggressively changed the ways in which they share their message with the fans, and the gaming audience, on the whole. Gone are the days of the confusing messaging; gone are the days of “is it a new console, or is it an add-on?”; and gone are the days of “when will Nintendo make a new IP?” The company is swiftly moving into the realm of “This is what we are doing now, and you are going to love it”…and they’re absolutely right!
During the Wii U generation, the company was forced to make some aggressive and even unprecedented moves to ensure their messaging was exactly where they needed it to be. A new advertisement firm was hired to get the word out about Nintendo and their products, new personnel were hired to lead Sales and Marketing, and overall, the company has just done an amazing job of getting their hardware and software into the hands of potential purchasers.
This past weekend (Memorial Day weekend in the US, by the way) Nintendo launched a Global Testpunch for their new and quickly-releasing franchise, ARMS. Similar to the Global Testfire held for the Splatoon franchise, the ARMS Global Testpunch allows Nintendo Switch owners to play a demo version of the game globally during set time slots. This not only allows fans to get an early look at/play of the game, but also give Nintendo an opportunity to stress-test the servers in preparation to launch the game next month.
Another wonderful side effect of these Tests is the opportunity to raise awareness and anticipation for new titles as they prepare to launch. ARMS is definitely benefiting from this treatment as it is climbing up the Amazon Best Sellers chart this weekend as people get a taste of the game and what it has to offer.
Amazon Best Sellers List for Video Games as of Saturday evening, May 27, just after 10pm EST.
Having avenues to continually connect with fans, gauge demand, and gain feedback is imperative for the company and it appears to be working wonders for them thus far. I am constantly remarking that this is an amazing time to be a Nintendo fan, and it seems that each week Nintendo keeps proving me right. The company’s mission to put more smiles on the faces of the people they come in contact with by the use of their strong and storied IP is only bolstered by their stellar performance in the marketplace right now, and the surprises that are sure to come over the next couple of weeks are sure to keep that performance going.
Were you able to participate in the ARMS Global Testpunch? What were your impressions of the game? Are you anticipating getting the full retail version? What do you like most of the Nintendo Switch, so far?
As always, gaming is meant to be fun, so keep gaming!!